How to optimise your collections for search engine ranking?

Catalog optimisation module makes it easy for you to understand and implement seo measures that will help your store collection pages rank better in search engines. Simple to use, this module allows you to take control of how search engines see your store, and gives you real time feedback about the success of your search engine optimization efforts. Loaded with all essential seo tools, this module instantly makes you a pro search marketer.

Optimising a collection page is very easy with genie seo dashbboard. In this tutorial, I will guide you through all the elements in the settings to help you understand app dashboard better.

After logging in to the module dashboard, you will find app setting and a list of your collections.

App settings

This module can be activated and deactivated simply turning on/off a button from this settings. Turn the button on to activate the module in storefront.

Collection list

This is a list of all your active collection in your store. Use the optimise button next to each collection title to optimise your collection page for search engine ranking.

Once you have clicked on the optimise button next to a collection, you will be taken to optimisation dashboard. In this tutorial, I will guide you through all the elements in the settings to help you understand the optimisation dashboard better.

Google analytics status

Google analytics is important when it comes to tracking your traffic. Make sure google analytics is installed properly in your store. To install google analytics follow this tutorial provided by shopify.

Mobile friendliness status

Genie seo module automatically tests your store’s mobile friendliness score with google webmaster panel and generates detail of report on how to improve the sore. Make sure your store design is responsive and mobile friendly.

Pageload speed status

This score displays your store’s pageload speed measured by google webmaster tool with detail of error and issues. Optimize your pages to load faster.

Keyword optimization

Input your primary keywords to start with the optimization. Additionally, you can generate keyword ideas directly from keyword suggestion generator. This is the meta keyword fields in your keyword meta.

Collection title and description optimization

Configure and optimize your collection title and description. We recommend using keyword rich titles and description for higher search ranking. Our smart SEO assistant will guide you to optimise your collection title and description properly.

Meta title and description optimization

Configure and optimize your meta title and description in this setting. We recommend using keyword rich meta titles and description for higher search ranking. This is an important step for your store seo. Take your time to write a meaningful keyword rich title and description.

Image optimization

ALT tags are very important for search engine ranking. Use your primary keyword in alt tag. If you are using our image seo module, then images will be automatically optimised for every product

URL optimization

Optimize your url structure according to google instruction. Keep the url short and keyword rich for highest search engine visibility.

Search engine preview

A realtime display of this page in google search result. It will help you understand how your product page will appear in google search result.

Advanced meta settings

This is an optional setting for controlling search engine’s behavior on your collection page. Configure your meta settings and control your search engine visibility. Our app is preloaded with standard meta settings for regular ecommerce stores.

Collection social display settings

This section is to setup your collection open graph meta for facebook and twitter. Configure and optimize your collection page display when shared in social media. You can change the title, description and display thumbnail from this panel.

After completing other settings, save the changes and your collection is optimised for search engine ranking. Repeat the process for all your collections and enjoy free organic traffic.

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